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Prime Mover Magazine

Australian Truck Hire’s ambitions to grow

Australian Truck Hire’s ambitions to grow

Servicing niche markets in mining, exploration and infrastructure development in some of the country’s most remote areas, Australian Truck Hire Company is a rental firm with a difference.

Kevin Kealy is man on a mission. After putting in the hard yards to get his passion project, Australian Truck Hire Company (ATH), up and running, he is now competing in one of the toughest business arenas in Australia. But, he is doing it his way and doesn’t always yield to corporate protocol.

Kevin’s started off his career as a mechanic for a major vehicle rental company before he swapped the spanners for an office chair and got involved in sales and customer service. He spent the following 10 years amassing a wealth of knowledge on business development and learning how to meet his customers’ ever-changing requirements, all aimed at growing the business he was working for at the time. But like so many in the industry, it began to struggle during the economic downturn and eventually joined forces with an investment firm to survive.

According to Kevin, it was then that the goals of the firm changed. Along with the establishment of a new management team, the company took on a more corporate approach that simply did not sit well with him, so he took the initiative to venture out on his own and create a totally new hire company, ATH.

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