Crane Trucks R Us: Building on diversification
Overshadowed by the mining boom, the crane truck segment has grown to become a sizeable market in its own right since the start of the decade – spawning a new entrepreneurial generation that is happy to seize an opportunity when they see it.
The crane truck segment is often overlooked when road transport is on the agenda, but it is an area bustling with activity and filled with business savvy. In Queensland, the industry has become more and more competitive due to the State’s on-going emphasis on infrastructure and mining development; creating a host of business opportunities for those willing to invest into the right equipment.
One such person is Fred Mohammed, head of Crane Trucks R Us (CTRU). A plumber by trade, Fred has set up multiple businesses in the past, from plumbing and printing to transport and driver training. He has not always seen himself as an entrepreneur, but when reflecting on his career in the transport industry, it becomes obvious that there is a large portion of savoir-faire involved.
Fred began trading as Hypo Couriers in 2001. Having expanded the business, in 2009, he rebranded to Crane Trucks R Us. After losing a contract and having six excess trucks at his disposal, he saw an opportunity to provide specialist transport services for steel reinforcing. This led to his first major project on the Airport Link Tunnel – and the rest is history.
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