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Prime Mover Magazine


Hertz Australia continues to grow

Hertz Australia continues to grow

A pre-eminent name in the $80 billion global car hire industry, Hertz’ Australian business is surprisingly truck-focused, with long-term rental and leasing driving much of the company’s growth here in Australia.

Despite ranking among the three leading car rental businesses in the world, the Hertz name is often overlooked in Australian road transport, with many in the industry associating it more with short-term private rental than long-term contract hire.

Yet, with the traditional concept of vehicle ownership becoming increasingly blurred in Australia and around the world, the signature yellow and black logo is quickly gaining popularity in the trucking community. Australian Truck and 4WD Rentals, one of the largest Hertz franchisees in the country, counts 1,174 commercial vehicles in its 1,900 unit strong fleet, for example – making for a solid 62 per cent share.

“There is a common misconception that people moving house are driving demand in the light and medium-duty truck rental market, while in reality, that market is less than five per cent of our business,” says Paul Jukes, the Hertz State Operations Manager for Victoria. “The reality is that commercial applications account for the lion share of what we do. A lot of our hirers work with stage and entertainment equipment, for example, or in the courier sector. They all need flexible solutions and don’t want to see funds tied up in equipment, which is driving them to us.”

Servicing South Australia and New South Wales as well as six locations in metropolitan and country Victoria, Australian Truck and 4WD Rentals’s fleet of light and medium-duty commercial vehicles is entirely Japanese-made, the majority by Daimler subsidiary, Fuso.

The full story can be found in the March edition of Prime Mover, out now. To get your copy, click here.

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