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Prime Mover Magazine


How Adelaide Refrigerated keeps cool under pressure

How Adelaide Refrigerated keeps cool under pressure

Operating in the heavily regulated food industry, Adelaide Refrigerated has found success by setting a performance benchmark that goes beyond the industry standard.

As much as it is known for slim profit margins and intense competition, Australia’s food and beverage industry also has a reputation for setting some of the strictest health and safety standards in the world – challenging transport businesses to operate both efficiently and with the utmost professionalism.

South Australian family business, Adelaide Refrigerated, has made a name for itself by not just adhering to, but actively trying to lift these standards to a new level. Owned by husband and wife team, Kelvin and Anthea Armistead, it can draw on a rich history in road transport, with Kel having worked as a truck driver just like his father before him and Anthea stemming from a trucking family herself.

Together, they started out operating from a 26-acre farm near Murray Bridge before relocating to Adelaide in 2007-08 as their business slowly grew in size. The couple decided early on that they would concentrate on refrigerated transport, as there seemed to be more work available in that segment and they preferred to be a successful niche operator than “being stuck” in the competitive grind of general freight.

With the pledge to refrigerated transport also came a commitment to the highest possible operating standards, says Kel, explaining that in addition to first-class equipment and great staff, the two key principles for success in his chosen industry are temperature control and cleanliness.

“I’ve always wanted to do things by the book,” he says. “It may cost extra but it always pays off. It’s important to have the records we need such as safe driving plans, log books and satellite tracking to ensure our drivers are consistently doing the right thing and that our clients’ goods are delivered on time and in perfect condition.”

Word about Kel’s commitment to “doing business the right way” quickly spread and spurred further growth – so much so that the operation recently had to move to a new site in the Adelaide suburb of Dry Creek. Kel says the switch to the latest address has seen a huge hard-stand area added to the premises, as well as a well-equipped workshop with a staff of six and “much larger chiller capacity with plenty of docks” to keep the company’s 24 line-haul prime movers, 22 A-trailers and 40 B-trailers busy.

The full story has appeared in the October edition of Prime Mover. To get your copy, click here.

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