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Prime Mover Magazine


Kings Transport finds success in niche market

Kings Transport finds success in niche market

Kings Transport started out in the taxi truck business and can now boast a fleet of 1500 company-owned and sub-contracted pieces of equipment – placing it right in the middle between too small to invest and too big to move, as Prime Mover found.

Kings Transport & Logistics is an Australian-owned and operated company that was established in 1991 with only three staff, two vehicles and a vision to succeed in the contested taxi truck and courier business. 24 years on and the start-up has transformed into a mature corporation that employs more than 700 staff and engages over 1300 subcontracted drivers nationwide.

But even though Kings’ start-up days are long gone, the company’s original vision to continuously reinvent itself as an organisation is still very much valid today, says CEO Aaron Cole. “Organic growth and the strategic acquisition of other transport businesses have seen the Kings Group reach a revenue level of $200 million a year,” he says. “Growing from a courier and taxi truck background into a business of this size has been a remarkable experience and proof that we haven’t lost sight of our original vision.”

According to Aaron, the key to Kings’ success has been the company’s ability to maintain a small business mind-set while adapting to the corporate world. “We are still a highly responsive and agile business, which allows us to succeed where many larger competitors move too slowly. On the other hand, we are big enough to invest capital in equipment, operational efficiency and IT to ensure we are always up-to-date with the latest technology and processes.”

On his quest to maintain a start-up mind-set in the highly regulated corporate environment, Aaron is supported by National Road Asset Manager, Craig Summers. A mechanic by trade, Craig can draw on ample experience in the automotive industry, especially in fleet management. At one point, he looked after a 90,000-vehicle fleet with a team of 13. Aaron says Craig’s management style is a perfect fit for the Kings business, as it allows for more flexibility than usual in a business of such size.

Read the full story in the current edition of Prime Mover - out now!

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