Land Transport’s efficient method of operating
Instead of joining the shark tank that is express haulage between Australia’s capital cities, Land Transport has built a business case around the ability to pick up and drop off freight along the way.
Barry Land is well aware that some in the industry could find his approach to doing business a little “old school”, as he likes to put it, “but it’s working well for us and gives us an edge over the competition, which still doesn’t seem to be able to replicate what we do.”
Together with his wife Raewyn, Barry founded Land Transport in 1984 as a general freight service with a twist – the ability to pick up and drop off a consignment where most line-haul services would not bother stopping. “As long as there’s money in it and it’s legal, we’ll do it,” he says – revealing that the key to Land’s ongoing success lies in upholding a high equipment-utilisation ratio.
To do so, Barry and Raewyn set up a tight-knit network of regional depots that are in constant contact with each other to consolidate freight wherever possible – regardless of the resulting route. “As an example, we may send a truck from Brisbane to Moree in western NSW, take a whole load off there and replace it with a different full load that we’ll distribute to Wagga Wagga and Shepparton before finishing in Melbourne,” explains Debby Carrier, whose official title may read Secretary to Barry Land, but who has been in charge of the company’s entire Toowoomba head office ever since Barry scaled back his day-to-day involvement.