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Prime Mover Magazine

Wadley’s Interstate Transport: New Pragmatism

Wadley’s Interstate Transport: New Pragmatism

In an industry as fluctuating as interstate line haul, some businesses are rediscovering pragmatism as a viable strategy to remain focused. Wadley’s Interstate Transport is one company known for staying level-headed amid the storm.

It’s safe to say that doing business in a small and contested market like Australia is not the easiest it’s ever been right now. The mining boom is slowing, the Australian dollar is still unusually high and business sentiment is stagnant at best. On top of that, regulatory pressure is rising by the day and the public perception of the industry is on a constant downward slide.

Amid that uncertainty, some old values that have shaped the face of Australian transport in the past are being rediscovered – most prominently pragmatism. They represent a more sensible, realistic and practical approach to business and stand in contrast to the fast-changing business environment around us. But, that doesn’t mean they’re antiquated. Those adopting the ‘old way’ of doing business are often well aware of what is happening in the Australian freight forwarding market and highly connected to help shape it going forward – they just don’t rush headlong into the future.

One man who didn’t struggle to embrace the industry’s newly found pragmatism when it first resurfaced again is Brian Wadley, Managing Director of Wadley’s Interstate Transport in Wetherill Park, NSW – simply because he never really bought into the new, fast, often inconsistent management style that is currently on the rise.

Read the full story in the latest edition of Prime Mover - out now!

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