Prime Mover Magazine

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Warren Clark

Don’t Get Lost in the Crowd When it Comes to Recruitment

July 2018

The total number of private sector job vacancies in Australia in February of this year was nearly 202,000.  

This means whenever a road transport company goes looking for new staff they are facing pretty stiff competition. According to the Australian Bureau of Statistics, of the Australia-wide vacancies, 6,500 of them were in transport, postal and warehousing. While this proportionally may seem small, this figure was up from 5,400 vacancies in November 2017 and 4,400 in February 2017. Anecdotally we have been talking about the skills shortage confronting the road transport industry for a while and these figures prove it is getting increasingly difficult to fill jobs.
I was recently looking up famous quotes about our industry and I came across this from BC Forbes, the founder of Forbes magazine: “There is more credit and satisfaction in being a  rst-rate truck driver than a tenth-rate executive.”

Those of us involved in the industry know the truth of this statement. We understand the contribution road transport makes to this country, how vital it is to our economic success and the day-to-day lives of Australians, and the value of the services we provide.

Yet, we seem to be struggling to market our industry as the viable career path we know it is and attract the enthusiastic and committed job hunters out there. NatRoad has established a special project to  nd solutions to this shortage, with a particular focus on drawing more young people to the sector and diversifying our workforce.

Attendees at the upcoming NatRoad Conference will have the opportunity to hear more about this project and its initial findings. While there are definitely measures we can take at an industry level to drive employment, businesses themselves can and must be proactive in  lling vacancies.

However, it can be difficult to know how to stand out from the crowd and as I pointed out earlier, it is a very big crowd we are competing with when looking to recruit new staff.

At the NatRoad Conference you will hear young logistic experts share tactics and tools that businesses can use to make their workplace more enticing and attract the right employees.
This practical session is a perfect fit for the aim of the NatRoad Conference, which is to help business ‘Power Up’ and prepare for a bright and prosperous future.

Additionally, the conference will include practical sessions on managing finances, meeting regulatory requirements, insurance, managing staff, dealing with customers, and how technology will impact the industry.

Businesses, big and small, need to constantly finetune in order to maintain productivity and increase efficiency. Our Conference provides a fun and educative space which we hope will inspire and arm attendees for their next revision.

Warren Clark

CEO, NatRoad

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