Copy Tracking Code

Prime Mover Magazine


Geoff Crouch's profile shot

Geoff Crouch

Meet the trucking industry’s future leaders

February 2018

New technologies are disrupting every industry around the globe and the Australian transport industry will never be immune to the effect.

I don’t have to look far to find an example of just how close we are to seeing the potential effects of this disruption. My son, who is at university studying a Bachelor of Business and majoring in supply-chain management, had a recent assignment where the students had to choose between topics including the Industrial Internet of Things (IIoT), augmented reality (AR), Big Data, blockchain and more.

The next generation is being prepared for the future, and you only have to glance at the taxi industry to see that future already being made – whether established industries are ready for change or not.

Our industry can expect to go through great change, but must also continue to address the issues of today, by promoting safety, building business productivity and recruiting skilled and motivated employees.

To deal with these challenges, the industry will need a new generation of leaders. We need to invest in tomorrow’s leaders.

In 2018, the Australian Trucking Association (ATA), together with Daimler Truck and Bus Australia Pacific, will launch a new program to identify and develop the trucking industry’s future leaders.

The Daimler Truck and Bus Future Leaders’ Forum will deliver a career-defining professional development program to a hand-picked group of 18-40-year-old trucking business owners and employees.

Participants will travel to Canberra for discussions with policy experts, receive public affairs and media training and attend meetings with federal parliamentarians and leadership workshops. They will also develop individual leadership projects.

These future leaders will present the results of their projects at Trucking Australia 2018, the ATA’s national conference, where trucking operators drive the future of the industry.

The projects will relate to industry safety, industry productivity, business operations and management, technological change and innovation, recruiting and retaining staff, improving the image of the industry, and the future of industry associations.

Participants will also be supported by Wisdom Learning, a Canberra-based registered training organisation (RTO) that specialises in leadership training.

The ATA’s member associations will nominate participants for the Daimler Truck and Bus Future Leaders’ Forum. They’ll need to be involved as an owner or employee in a trucking business that is a financial member of an ATA member association, or be a direct member of an ATA association that offers individual membership.

Daimler Truck and Bus will pay the full cost of participation, including travel, accommodation, delegate fees and meals.

It takes real vision to invest in a program like this, and I want to congratulate Daimler Truck and Bus on their commitment to developing our industry’s future leaders.

With the strong and diverse range of state- and sector-based trucking associations nominating participants for this program, we’ll be developing future leaders across the depth and diversity of the trucking industry.
In addition to standing up for the industry and offering great member benefits, ATA member associations are developing tomorrow’s industry leaders. It’s a great time to join your state or sector association.

You can also book yourself in to see the outcomes from these future leaders, and provide your own insights on driving the future of our industry, by coming along to Trucking Australia 2018. From 18 to 20 April 2018 in Canberra, the event will feature expert speakers, panels, networking and social events in a city like no other.

Together with Daimler Truck and Bus, we want to develop the next generation of Australian transport industry leaders. We want to look beyond the immediate future to build a stronger, more productive and safer industry.

  • advertisement
  • Click here to join the CRT network today
  • Keep up to date on the latest news and developments in the commercial road transport industry. Sign up to CRT News today to receive a FREE weekly E-newsletter delivered straight to your inbox.


  • advertisement

© Copyright 2018 Prime Creative Media. All rights reserved.

Find us on Google+