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Prime Mover Magazine


ATA and Daimler Truck and Bus to inspire industry leadership

The Australian Trucking Association (ATA) and Daimler Truck and Bus Australia Pacific have announced a new program to identify and develop the trucking industry’s future leaders.

The Daimler Truck and Bus Future Leaders’ Forum will reportedly deliver a career-defining professional development program to a hand-picked group of 18-40 year-old trucking business owners and employees.

ATA Chair, Geoff Crouch, said the trucking industry needed to address the challenge of technological disruption, as well as the issues of today.

“To deal with these challenges, the industry needs a new generation of leaders,” said Crouch.

“Starting in 2018, the Daimler Truck and Bus Future Leaders’ Forum will provide its participants with an opportunity to develop their potential as future leaders of the industry and the ATA’s network of member associations,” he said.

The 2018 forum program will include intensive workshops in March, take-home leadership projects on key industry issues and presentations at Trucking Australia 2018.

According to the ATA, forum participants will be supported by Canberra-based registered training organisation, Wisdom Learning.

“The ATA and Daimler Truck and Bus are determined to look beyond the immediate future to build a stronger, more productive and safer industry,” said Crouch. “It takes real vision to invest in a program like this, and I want to congratulate Daimler Truck and Bus on their generosity and commitment.”

Daimler Truck and Bus Australia Pacific President and CEO, Daniel Whitehead, said that focusing on fresh talent was the key to building a stronger industry.

“Daimler Truck and Bus is excited to be part of an initiative that will help nurture the next generation of Australian transport industry leaders,” said Whitehead. “We want the transport industry to be a destination industry for the best and brightest in the country.”

(Image: ATA Chair, Geoff Crouch.)

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