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Australian Made Campaign welcomes latest research findings

Roy Morgan’s research highlights the importance that Australians place on ‘buying local’, according to not-for-profit, Australian Made Campaign.

Australian Made Campaign Chief Executive, Ben Lazzaro, said there is an increasing demand for authentic ‘Aussie’ products produced in our clean, green environment and manufactured to our high standards.

“Awareness around country of origin labelling has increased in recent years, with more Australians wanting to know where their products come from,” he said. “The Australian Made logo is the most important tool for consumers in identifying authentic Aussie products.”

Roy Morgan CEO, Michele Levine, explained that the data shows Aussie-made products are favoured by consumers.

“Ninety per cent of Australians are more likely to buy a product that is ‘made in Australia’, up from a very high 88 per cent four years ago,” she said. “Although these figures are very high across all age groups it is those in Generation X (92 per cnet) and ‘Baby Boomers’ (91 per cent) who are even more likely to prefer Australian-made products than other generations.”

In the study, 90 per cent of respondents indicated that they would be more likely to purchase food products that were made in Australia, 76 per cent more likely for clothes, 73 per cent for wine, 62 per cent for sporting goods, 62 per cent for electrical goods and 52 per cent for motor vehicles.

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