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Prime Mover Magazine


Big Rooster crows over Isuzu NLR


With the help of an Isuzu NLR 45-150 short-wheelbase Traypack, Big Rooster Construction is ready to move with the carpentry industry, wherever it’s headed.

Social media savvy and with business and marketing nous and an eagerness to improve and adapt, Managing Directors Jamie Yeomans and Ashley Formston have found quick success among Melbourne’s chippies.

Big Rooster offers a range of carpentry services, from constructing frames, lockups, decks and pergolas, to providing repairs, renovations, fixes, extensions, restaurant and shop fitouts, and pretty much anything else you can do with a length of timber.

The pair has notched up consistent triumphs in the two years since they struck out on their own, ballooning from a two-man operation to a team of eight employees.

The company’s Facebook and Instagram feeds are full of photos, videos, and on-site commentary which have proven to be a great tool for attracting more work.

“Both Ash and I see the industry and society moving towards people using social media to find their tradies,” said Yeomans.

“It’s a great outlet for sourcing jobs too, because your clients are either going off your reputation, or they’ve seen your work and are fans of what you do.”

This philosophy of using technology and every other tool to their advantage runs throughout the business, so when Big Rooster needed a new vehicle, it was only after a rigorous selection process that an Isuzu NLR 45-150 short-wheelbase Traypack was chosen.

“It took me a while to decide, to be honest,” said Yeomans. “I test drove a few different trucks and went through all the reviews, but for me Isuzu was a clear winner."

“They’ve got the best resale value too, which is important in the long term. I mean, I’m planning to have this truck for the next 10 years.”

The NLR Traypack is a member of Isuzu’s Ready to Work range – a collection of pre-bodied trucks designed to allow customers to drive straight from the dealership to the worksite once registered and insured.

Jamie was particularly impressed with the amount of room the Traypack offered, even after installing his two, two-metre toolboxes in the back.

“I’ve got an awning that comes off the side and a tent that fully encloses, so my girlfriend and I took it up to Byron Bay over the break – I emptied the toolboxes out and away we went,” he said.

“So it’s not only really good for work, it’s great for camping too!”

The Traypack’s 4,500 kg Gross Vehicle Mass means it can be driven on a car licence, and it’s been engineered with car-like driveability and a compact design, despite all the space.

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