A leader in the fast-changing communication technology sector, GME is celebrating 60 years as a 100 per cent Australian-owned family business.
The sheer magnitude and geography of Australia has made communication and information sharing essential to building the country.
Reliable radio access has been vital in farming, freight movements, emergency services and infrastructure. Of course, over the last six decades none of that has changed even while GME has continued to evolve along with radio communications.
Founded by engineer Edward Dunn in 1959, Standard Components, based out of Sydney’s northwest, originally specialised in TV tuner reconditioning before branching out into other aspects of TV services.
By 1964, as television became the dominant medium in the country, it had expanded its range of Kingray products.
Its primary product at the time was the Masthead Amplifier, an analogue unit that accepted signals from separate UHF and VHF antennas, or UHF/VHF combination antennas, and output the amplified signal down a single cable.
It was popular in remote areas where it facilitated a higher-quality TV signal.
In 1972 Dunn partnered with close friend Phil Dulhunty, and formed Greenwich Marine Electronics, now known as GME. This signalled a new direction for the company which had started to branch out into the communications industry as a distributor of 27MHz Marine Radios.
GME entered into the 27MHz CB market in the late ‘70s when it debuted its first radio model, the GX275. A new decade brought with it a range of new designs which the company had, as it diversified its revenue streams, commenced manufacturing inhouse.
In the Bicentennial year, 1988, Standard Communications, by way of realising it had to compete internationally, recognised it needed to streamline, and wherever possible, automate its production practices, installing surface mount technology machinery.
As part of this technological transition the company incorporated a comprehensive Total Quality Management program. Since then the company’s CB Radios have gone through an evolution afforded by new communications technology and innovation.
Selective Calling is now standard in the CB Radio market following the launch of the TX4000, which GME introduced to market in the early ‘90s. GME has since unveiled the TX4500, one of its flagship products and a portfolio of super compact units popular with truck drivers across the heavy vehicle industry and 4WD enthusiasts alike.
GME over the years has expanded and opened a new purpose-built headquarters in Winston Hills in 2013.
The facility houses all aspects of its current business including manufacturing and engineering capabilities, warehousing and marketing. At present GME employs over 200 Staff to ensure its commitment to Australian design and manufacturing is ongoing.
More recently GME released the first connected UHF CB Radio Platform, the XRS Connect in 2016.
Compatible with smart devices via Bluetooth, the range of radios enable the user to personalise the settings of the XRS, use the dedicated smartphone apps, XRS Location Services and XRS Connect and download firmware updates to access new features.
GME recently confirmed it was committed to releasing a minimum of one new upgrade for XRS every year.
This will ensure, according to the company, that its users will always have access to the latest technology available. Dedicated customer focus such as this has long been an integral part of the company ethos and brand.
The legacy of founder Edward ‘Ted’ Dunn, who passed in 2001, lives on through the family ownership and the many active long serving staff who worked alongside him.