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Prime Mover Magazine

BP launches Couchfood

Oil and gas company, BP, is trialling home delivery from its petrol and convenience stores through a new service called Couchfood which is available via Uber Eats.

As more customers shop convenience, meals and snacks from BP, the latest collaboration with Uber Eats enables BP to offer an on-demand service to customers.

"We recognise the changing habits of our consumers, with millennials in particular regularly using the Uber Eats app for greater convenience," said BP General Manager, Marketing and Retail Innovation, Adam Arnold.

"We keep adding new locations for Couchfood as we see considerable demand for a wide range of snacks and drinks from customers wanting to order from the comfort of their couch.

"BP is excited to offer food and drinks via the Uber Eats app. We have partnered with Uber Eats as we know consumers are looking for ease, and enjoying the things that matter to them most, like spending time with family and friends at home, particularly as it gets colder," he said.

Tapping into the millennial mindset and food ordering behaviour, BP found one in four Australians aged 25-34 will order from a meal delivery app weekly, spending an average $102 per month through meal delivery apps.

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