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Prime Mover Magazine

DAF announces record year

DAF has broken all previous records for sales as the European commercial vehicle manufacturer announced a market share of 19.8 per cent in the prime mover category in Europe.

It sold 319,000 trucks in 2018, an increase on the 306,000 it sold in 2017.

DAF is now the second largest brand in the heavy truck segment for commercial vehicles above 16 tonnes in Europe.

Outside of Europe it saw growth in key international territories.

Last year in Australia it commenced assembling its DAF CF85 at the PACCAR plant.

In Taiwan it launched a new generation of DAF Euro 6 trucks.

While market share grew in Israel, Belarus and South Africa, DAF achieved record sales in Indonesia.  

In the Netherlands it is the market leader with a share of 32 per cent.

It also led the United Kingdom (26.5 per cent), Poland (23.2 per cent), Hungary (32.6 per cent), Belgium (22.1 per cent) and the Czech Republic (19.5 per cent).

Sales in light trucks were strongest in the United Kingdom (32 per cent) and Ireland (18.2 per cent) where it was a leader.

“The European economy has been very strong over the past year. This resulted in a high demand for transportation with a corresponding requirement for trucks”, says Harry Wolters, President DAF Trucks.

According to Richard Zink, DAF Board of Management, Marketing and Sales, 2018 was a foundation year for future growth.

“The market places great value on the reliability, low operating costs and high levels of driver comfort of our trucks,” he said.

“This means that we have been able to bring a lot of new customers on board over the last year from small businesses to large international fleets, thereby increasing our market share from 15.3 per cent to 16.6 per cent,” said Zink.

“We are extremely proud of the fact that DAF is the European market leader in tractor units, a position which we are also aspiring to achieve with our comprehensive range of rigid and vocational trucks.”

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