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Prime Mover Magazine


Eastern Plant Hire rings in Uberification of Australian transport

Even though the distinctly humble management team behind Eastern Plant Hire (EPH) would likely not admit to it, the Melbourne-based family operation might be one of the most progressive and interconnected transport businesses in the world.

As a special feature in the upcoming March edition of Prime Mover magazine is about to reveal, the company has created a mini-Uber app connecting EPH with some 500 sub-contractors and the company’s entire client database in real time.

Born out of necessity on the back of Melbourne’s iconic EastLink project, for which EPH had to manage up to 800 trucks per day, the app manages the company’s entire line-up of sub-contractors and company drivers, allowing each of them to log in and advise of their availability.

“[With the app], we are able to send push notifications of jobs which they can accept or decline,” Director Michael Willson told Prime Mover. “It’s effectively what Uber is trying to replicate on a giant scale.”

With the app, Willson explained contractors are also able to ‘check in’ electronically when they arrive on site. Should traffic, a flat battery or illness cause a delay, the EPH allocators receive an alarm and can quickly organise a replacement.

Find out all about the revolutionary app, EPH’s growing in-house fleet and the company’s innovative approach to PBS in the next edition of Prime Mover, out soon.

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