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Prime Mover Magazine


Exclusive: Kenworth T610 sales set new record

Sales for the new Kenworth T610 have surpassed PACCAR Australia’s already optimistic estimates, according to Prime Mover research.

Kenworth’s latest heavy-duty model, which was launched two months ago to the day, is reportedly setting new records internally, a PACCAR source revealed.

“T610 sales are going very well. We were confident the truck would be well received by the market and sales so far have justified that confidence and surpassed even our own expectations,” the source told Prime Mover.

While there is no information on the exact split between the standard T610 model and the SAR variant, Prime Mover expert, Peter Shields, said the success was “hardly surprising”.

“Kenworth has hit the mark with the new T610 in the sense that they catered to a demographic that hadn’t been looked after for a while – the smart conservative,” he explained.

“While being a long-standing bonneted truck enthusiast, the smart conservative is now expecting the same level of sophistication from a US style vehicle than they would from a European one. Style or grunt alone are not enough anymore.”

Get the full run-down on the latest Kenworth model – including Peter Shields’ in-depth analysis – in the next edition of Prime Mover, out next week.

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