Prime Mover Magazine

Fastway to rebrand as Aramex following $117M acquisition

Fastway Couriers in Australia and New Zealand is rebranding to Aramex, following a $117 million acquisition in January 2016.

Dubai-based logistics company, Aramex, has a presence in 72 countries and transports approximately 70 million parcels globally each year. The company reported a net profit increase of four per cent in Q1 2019 to 108 million AED (41.760 million AUD).

The rollout of the Aramex brand across the Australian network of 27 regional franchisees and more than 800 franchise partners, as well as the New Zealand network of 18 regional franchisees and 280-plus franchise partners marks the final milestone in the 2016 acquisition of Fastway Limited.

Fastway Couriers Australia CEO, Peter Lipinski, said the time was right to adopt the Aramex name with the significant rise in parcel movements across the globe due to the explosion in e-commerce and surging customer demand for more diverse shipping options.

"We are combining our local customer service with a fresh new look and global mindset with access to even more shipping destinations,” he said. "The rebrand represents a powerful opportunity for our local franchise operators, and for the many Australian businesses looking to capitalise on global trends in online retail.”

Lipinski said the rebranding is scheduled to be completed in early 2020.

"It’s a big exercise and we’re putting a lot of effort into making the change as easy as possible for our franchisee partners and their customers,” he said.

"We’ll still be local franchisees, in local regions, and this is very important to us as local customer service is in our DNA but we are also part of Aramex, a global leader in logistics and that brings many benefits.

"This is an exciting evolution for our brand, our business, our franchise partners and our customers which strengthens our shared ability to capture more of the rapidly growing e-commerce market.”

(Image: Fastway Couriers CEO, Peter Lipinski.)

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