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Hino shifts the standard in medium-duty trucks

After its first six months on sale, Hino claims its all-new 500 Series Standard Cab has shifted the standard in the medium-duty segment, primarily due to its class-leading safety levels.

“So far, strong sales volumes are reinforcing what we believed when we launched the all-new 500 Series Standard Cab in November 2018,” said Hino Australia General Manager of Brand and Franchise Development, Bill Gillespie.

“Customers are no longer willing to accept safety as an option in the Australian medium-duty segment, which is why our trucks feature a class-leading safety package as standard.

“There have been almost 800 orders of the all-new 500 Series Standard Cab, which positions us well to meet our sales targets for the year,” said Gillespie.

According to Hino, the 500 Series Standard Cab boasts a standard level of safety that has never been seen before in a Japanese medium-duty truck in Australia, including Vehicle Stability Control (VSC), Lane Departure Warning System (LDWS), and a Pre-Collision System (PCS) with Autonomous Emergency Braking (AEB), Pedestrian Detection (PD) and Safety Eye (SE).

“These safety features have been particularly appealing to our customers in the agitator/mixer industries, while the Hino build attributes of Quality, Durability and Reliability continue to impress our customers in the traditional tilt tray applications,” said Gillespie.

“While safety is the primary motivator for many customers, they are also attracted to the superior torque, increased power and improved fuel efficiency of the heavy-duty Hino A05 turbo-charged five-litre four-cylinder diesel engine,” said Gillespie, adding that the six-speed Allison 2500 Series fully automatic transmission is available across the range and accounts for 65 per cent of sales to date.

“Customer orders of the 500 Series Standard Cab have been strong across the country with New South Wales leading the way, followed closely by Victoria and Queensland.”

He went on to say that in the overall medium-duty segment – which covers 500 Series Standard Cab and its award-winning stablemate, 500 Series Wide Cab – Hino has sold 908 trucks year-to-date, which translates to a 30 per cent market share – a promising increase when compared to 860 units and a 26.9 per cent share in the same period last year.

“With very strong customer orders, we are striving for an overall yearly sales result of over 6000 units, which would be our best result since 2007.” said Gillespie.

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