Prime Mover Magazine

Isuzu continues reign as truck sales leader in Australia

Soft economic conditions did nothing to dislodge Isuzu Australia Limited (IAL) from the top sales position locally for its 31st consecutive year.

The commercial vehicle manufacturer said multiple economic, political and natural disaster-related challenges that affected retail trade globally last calendar year failed to alter it from working to its strengths.

Not since International ruled the roost in 1988, has another truck brand disrupted Isuzu's unprecedented run of dominance in Australia.

Isuzu Trucks has during the ensuing years forged a reputation for innovation and fit-for-purpose product in one of the most competitive markets for commercial vehicles in the world.

“Off the back of an unprecedented boom in 2018, we continued to strive forward and push our strengths in 2019," said IAL Director and Chief Operating Officer Andrew Harbison.

“I’d like to thank and congratulate our tireless dealer network for their unrelenting efforts," he said.

“As always, it’s their hard work and commitment to the Isuzu product and ethos that keeps us top of mind with Australian customers.”

According to Les Spaltman, IAL National Sales Manager, the company had capitalised on a strong product offering  despite the softer market conditions. 

“Last year saw us achieve exciting milestones and developments like our 30-year truck market leadership, and the expansion of the highly popular Ready-to-Work range to include the new Freightpack models,” he said.

“We’ve got strong plans in place for 2020, and I’m confident we will have another productive and successful year.

“The competition is stronger than ever, and we believe that’s a great outcome for Australian businesses.

“Our focus, as always, is meeting the needs of those customers, and we’ll continue to supply the very best road transport package, regardless of the vocation or application.”

Isuzu Trucks finished 2019 with 22.7 per cent share of the Australian truck market and a total of 8,621 units sold.

In the heavy duty segment Isuzu sold 1518 trucks, 11.9 per cent marketshare behind Volvo Group Australia (29.3 per cent) and PACCAR (21.9 per cent).

Isuzu Trucks finished the year on top in the medium duty category with 2,896 units sold for 39.1 per cent share of the market.

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