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Prime Mover Magazine

Isuzu joins Truck Assist in Supercars

Commercial vehicle manufacturer, Isuzu Trucks, has partnered with Truck Assist in sponsoring the TEKNO Autosports team for the 2019 Virgin Australia Supercars Championship.

It represents Isuzu’s debut in the world of supercars where it will feature as part of livery on the TEKNO Autosports car driven by Jack Le Brocq, last season’s rookie of the year.

According to John Walker, Isuzu Trucks Limited (IAL) Head of Marketing and Customer Experience, the opportunity to join long time partner Truck Assist was the ideal introduction to the racing format.

“The fanbase for the Virgin Australia Supercars racing series has a very strong alignment with the Isuzu customer base, so naturally it’s exciting that we are able to have our customers engage further with the series,” he said.

“It’s fantastic to be partnering with a team that has the Bathurst winning pedigree of TEKNO, while we are also partnering with Jack on a personal level, as we see him having a bright future in the sport,” said Walker.

“IAL has enjoyed numerous successful partnerships with Truck Assist and parent company NTI, with Isuzu’s 24-hour roadside assistance service provided by Truck Assist for many years.”

Alan Hasted, Truck Assist General Manager said it was exciting for the company to be bringing together TEKNO Autosports, Le Brocq, Truck Assist and Isuzu Trucks for the 2019 Supercars season.

“Between Truck Assist and our parent company NTI, we have enjoyed a long-term relationship with Isuzu Trucks as the brand’s preferred service partner, with a focus on 24-hour roadside assistance,” he said.

“This partnership is a natural extension of that collaboration and is exciting for everyone involved,” said Hasted.

IAL joins Hino, Freightliner (Brad Jones Racing) and IVECO (Red Bull Holden Racing Team) in sponsoring the 2019 season of Supercars.

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