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Prime Mover Magazine

Isuzu maintains sales leadership

Isuzu Australia Limited (IAL) has revealed it sold 8,898 trucks over the course of 2017, making it the country's highest selling truck brand for the year.

According to Isuzu, its sales grew nine per cent in 2017, which marks its 29th consecutive year as Australia's highest selling truck brand.

IAL Director and Chief Operating Officer, Phil Taylor, congratulated the its dealer network for their efforts.

“These figures are testament to the hard work everyone within the broader Isuzu organisation puts in day in, day out," Taylor said.

“Our 2017 performance also indicates that Isuzu trucks are continuing to meet the needs of Australian businesses – especially in the rapidly growing heavy truck market, where our tough and reliable offering saw sales grow by nine per cent over the year.

IAL Director, Sales and Marketing, Andrew Harbison, said Isuzu would add additional vehicles to the Ready to Work in 2018 – in addition to keeping a keen eye on how their market leading model ranges could be enhanced as well.

“In 2018 we’re going to be drilling further down into what customers need from their heavy vehicles, and ensuring that our offering across the operating spectrum, from our 4.5 tonne GVM NLR 45-150 to the Giga EXY 260-520 prime mover, continues to provide the right mix of features and performance that Australian transport businesses need,” Harbison said.

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