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Prime Mover Magazine


Isuzu’s Birdseye calls it a day

Commercial vehicle manufacturer, Isuzu Australia Limited (IAL), has announced the retirement of its long-serving Advertising Manager.

Having started at the company in 1976, Jeff Birdseye joined General Motors Holden where he held several sales and marketing roles.

Birdseye was first appointed as the Light Commercial Vehicle Manager at Isuzu General Motors, as it was then known in 1996, before a promotion to Marketing Manager saw him occupy by the role for nearly two decades. 

He will finish up a 43-year career effective 1 November.

In a media release issued by Isuzu, he was described as a "company loyalist" and instrumental in the development and execution of key marketing and well-targeted advertising campaigns that often straddled between wryly humorous and gritty.

“Jeff’s work history with our organisation is remarkable, both in its tenure and his impact on our business,” said IAL Director and Chief Operating Officer Andrew Harbison.

“Jeff has been responsible for some of the most memorable marketing campaigns in the brand’s history, and his passion for the Isuzu brand is indisputable.”

During his time at Isuzu, the company enjoyed unrivalled success, dominating marketshare for three decades in Australia.

“We speak a lot about the milestone of 30 years of Australian truck market leadership; and the marketing nous and communications savviness of Jeff has played an integral role in that achievement,” Harbison said.

Birdseye said, as he bowed out, that he was pleased that Isuzu was well placed to succeed in the future.

“Isuzu has been a great employer, with a real culture driving people to succeed, and I’ve met a lot of great people along the way who have helped shape my experience," he said.

“It’s sad to be leaving, but it’s time to stop and smell the roses after 43 years of continuous employment.”

According to Harbison Birdseye had guided Isuzu through challenging times and has always held firm to its core principles.

“His presence, wit and wry smile will be sorely missed, and we thank him and his family for their dedication, hard work and infectious passion for Isuzu Trucks,” he said.

“We wish him all the very best as he enters this next rewarding chapter of his life.”

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