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Prime Mover Magazine


Linfox has fuel challenge in crosshairs

Leading Australian logistics company, Linfox, announced it will partner with Melbourne-based tech and innovation hub, YBF Ventures, as it looks for sustainable solutions in reducing emissions inherent in environmental externalities produced across its expansive operations.

Dubbed FuelHack, the event, starting 9 May, plans to evaluate participants over a 28 hour period in which they will tackle the challenges of route optimisation, fuel-price tracking, driver behaviour monitoring and telematics for fuel economy purposes in order to achieve the most cost-effective and environmentally responsible transport solution.

As the fastest transport modes are recognised often as the least fuel efficient and with fuel remaining one of the highest operating costs for supply chain organisations, Linfox is investing heavily in renewables according to a statement issued by the company.

Supply chain optimisation, landfill reduction strategies and making its fleet the most efficient are three of the key areas it is looking to hone under this ambitious commitment.

Linfox understands an optimisation of one per cent can drastically reduce carbon emissions across its network.

According to Linfox Chief Technology Officer, Nick Delijia, Linfox has been at the forefront of supply chain management and logistics for more than 60 years.

"In 2019, Linfox looks forward to working with YBF Ventures to find stand-out technological solutions to optimise our fuel use," he said.

"We can’t wait to see what the hackathon teams come up with.”

The ability to leverage its unparalleled network of startups and partners to help Linfox solve this challenge is a fantastic opportunity according to YBF Ventures CEO Farley Blackman said.

"I have no doubt that the participants will come up with some exciting ideas that will help drive Linfox into the next decade,” he said.

On the first day, Linfox Chief Financial Officer, Michael Pickard will personally welcome participants,  Linfox Chief Information Officer, Conrad Harvey will run the teams through Linfox’s current use of technology and YBF Ventures’ Chief of Staff, Jason Lim will coach attendees on making the most of a hackathon.

Teams will present their solutions to guests, coaches and judges on the Friday.

The winning innovative solution will receive $8,000 cash and the runner-up will receive $2,000 cash according to Linfox.

Both will receive desk space to work out of YBF Ventures’ headquarters in Melbourne’s CBD.

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