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Prime Mover Magazine


Mick Fanning to represent Mercedes-Benz Vans

Mercedes-Benz Vans Australia has announced surfer, Mick Fanning, as brand ambassador, to be aligned with its X-Class ute.

The announcement comes weeks after Mercedes-Benz announced its new X-Class to arrive in the Australian market for April 2018, and as an Australian icon, Mercedes-Benz says Fanning is an apt choice.

“Sitting in the X-Class for the first time was a real thrill,” said Fanning.

“As soon as I saw it I thought it has the style and design of a Mercedes-Benz and the power and versatility that I want in a vehicle."

Managing Director Mercedes-Benz Vans Australia and New Zealand, Diane Tarr, said Fanning is an ideal choice for Mercedes-Benz Vans and for the X-Class specifically.

“Australians are buying more utes than ever before. There were just under 191,000 utes sold here last year, representing 16 per cent of overall new vehicle sales. With this market growth, we believe there is a new kind of ute buyer, not only a tradesman who needs a ute for work but someone who is active and wants a vehicle that also supports their lifestyle.

“Mick perfectly embodies the Australian lifestyle that the ute has been designed for. Surfing is a sport, which requires a vehicle that can get you to the ultimate surfing spots and also provides sufficient cargo space and towing capacity to take all your boards and wetsuits with you. The X-Class has been designed with the Australian landscape in mind so it can take you wherever the waves are, without compromise and with all the gear you need.”

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