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National Transport Insurance (NTI) has launched a new brand identity to reflect its position as "the leading specialist insurer" in transport and logistics.
According to NTI CEO, Tony Clark (pictured), the new identity included a “group” brand, as well as enhancements to the National Transport Insurance brand.
“For over 40 years, NTI has been Australia’s Number 1 Truck Insurer. However, the NTI story has evolved to include our position as a market leader in mobile plant & equipment insurance, as well the leading roadside assistance provider for heavy vehicles," he said.
“With the exciting announcement of Marine Protect: Powered by NTI, the time is right for our visual identity to reflect our position as Australia’s Specialist Insurer.
“The new NTI logo will be used to represent the company as a whole, while the National Transport Insurance, Truck Assist, Yellow Cover and Marine Protect brands will be used to deliver products and services to our customers and partners.
“NTI’s brand has always played a key role in telling our story, and the new look reflects our ‘DNA’ as a specialist, expert, innovator and service differentiator in our chosen markets.”