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Prime Mover Magazine


PACCAR Parts reveals ‘Virtual Reality’ display at QLD trade show

PACCAR Parts Australia has confirmed its extensive product range will be on display, as part of a special presentation at next week’s Brisbane Truck Show.

The official distributor of Kenworth, DAF, PACCAR Genuine, TRP and multiple vendor brand parts, will be presenting its first fully immersive TRP store “Virtual Experience” that uses the latest in 360 Video technology at the PACCAR World stand.

According to PACCAR Parts, the virtual reality experience will provide visitors the opportunity to feel as though they are actually inside a TRP store.

“This year, as part of the Brisbane Truck Shows 50th anniversary, we are proud to be offering an outside the square experience for show goers,” said Anthony Kwan, Marketing Manager, PACCAR Parts Australia.

“The virtual reality experience is only a small taste of what’s to come as we move into incorporating more digital solutions to keep us the brand of choice for trucks and trailer parts.”

In addition, the company will also offer giveaways to visitors that sign up to the Kenworth 2nd Owners Program and the PACCAR Parts Privilege Program at the show.

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