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Prime Mover Magazine

Scania increases customer awareness at Brisbane Truck Show

The 2019 Brisbane Truck Show has delivered nearly twice as many potential customers according to Scania when compared to the previous event.

In a statement issued to media, the Swedish commercial vehicle manufacturer confirmed it had doubled the quality conversations regarding future truck sales across its display of five silver trucks and booths where 60 of its staff attended to enquiries from potential customers and the public.

The event raised awareness for the Scania according to Dean Dal Santo, Scania Director of Truck Sales.

“Many new potential customers were saying they have seen our trucks on the road, and that if they are good enough for high profile fleets to buy, they must be worth a look," he said.

“The visitors to the stand knew a lot more about Scania hardware and services than ever before, and we saw a lot of buyers who are running American trucks coming to investigate Scania for the first time, too.”

“There was a high level of interest in all the trucks on the stand, though the flagship R 650 V8 took most people’s attention. Having said that, we have sold the P 340 compressed natural gas-fuelled rigid truck we displayed – to a customer from WA – and there was a lot of interest in the G 500 prime mover and the XT tipper, as well as the 7.0-litre P-series, which takes us into a lower horsepower segment than ever before. In this segment our value for money positioning really stacks up.”

Job seekers, as part of the Jobs Hub concept, introduced for the first time in 2019, could interact with representatives from commercial vehicle manufacturers.

For Scania People and Culture Director Michele Gellatly, Business Partner Trevor Davies and Scania Driver Trainer David Whyte spoke to prospective employees in addition to 650 high school students who were bussed in on the first two days.

“We met with several students who we can see already have the right attitude and enthusiasm for an apprenticeship at our Brisbane branches," said Gellatly.

"These were confident and mature students who had a firm idea of where they wanted their careers to go,” she said.

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