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Prime Mover Magazine


Sendle strengthens board

Parcel delivery service, Sendle, has appointed eCommerce and marketplace expert Helen Souness to its board.

The appointment follows a year of growth for Sendle that included the opening of a new site in Tamworth, New South Wales, along with a slew of industry service awards.

According to Sendle, Souness boasts more than 10 years of marketplace and eCommerce experience, including Envato, SEEK and Etsy, where she is Managing Director for Australia and Asia.

“Purpose-driven businesses are close to my heart, and Sendle is helping small businesses compete with the big end of town,” Souness said. “These businesses are frequently underserved by a lot of companies but Sendle is doing great work to support this community and I’m excited to be a part of it. Sendle is a brilliant example of a disruptor being better, cheaper and greener.”

James Chin Moody, CEO and co-founder of Sendle, added. “Helen’s expertise in scaling businesses and online retail will be an important part of Sendle’s continuing journey in helping small business to thrive with delivery that is simple, reliable and affordable,” he said.

“She’ll be an invaluable part of the team as we continue our rapid growth journey this year.”

Photo: Sendle CEO, James Chin Moody; and Helen Souness.

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