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Prime Mover Magazine

Students produce Penske customer films

Film students from creative industries institution, JMC Academy, partnered with Penske Commercial Vehicles to produce videos highlighting customers and their transport journeys.

The videos provide an insight in the relationship between drivers and their Western Star and MAN vehicles, according to Penske.

“It’s great to work with JMC Academy again and support the up and coming students who provide us with these insightful customer testimonies,” said Jun Natsuhara of Penske Commercial Vehicles. “Our customers also appreciate being able to tell their unique transport stories.”

JMC Academy commenced the relationship with Penske Commercial Vehicles in 2016 after identifying a mutually beneficial opportunity.

“Once again the experience for the students to create these video portraits for the Penske group, for the second year running, has been invaluable,” said JMC Academy’s Head of Film and Television – Brisbane, Jennifer Ussi.

“The students have learnt an enormous amount about working with real world clients, and also telling stories in a short but still very interesting format.

“This year we were also able to intern two of our students within the marketing department in Brisbane where they worked as the producers for the series.

“This meant they were the liaison between the client, the drivers and the students – doing everything on their own, just as a producer would do. Needless to say their knowledge base has vastly increased.

“This portrait series has extended further and we also had four students with an MAN salesman, Callie Le Roux, making a documentary about him and Stewart Boswerger crossing the Simpson Desert on bicycle to raise money for beyondblue,” she said.

(Image L-R: Land Transport’s Graham Andrews, JMC Academy students Ash Senior, Anthony Pham and Jonathan Trivett.)

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