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Prime Mover Magazine

Uber Freight expands

Load route app and hauling service for owner-drivers, Uber Freight, is about to expand to six states in the US, according to the official Uber Freight blog.

The 3PL provider will soon be available in California, Arizona, the Chicago-Midwest region, Georgia, South Carolina and North Carolina.

“These new areas represent where drivers like to run,” said Uber Freight Director, Bill Driegert.

“These regions including Texas cover over a quarter of the country’s drivers and freight. Unlocking this geography allows more carriers and their drivers to grow their businesses with Uber Freight’s instant load booking and quick payment. While today we still have most of our loads in Texas, over the coming months drivers can expect to see an ever-increasing number of loads available on the app in these new markets.

“The app will now automatically learn drivers’ preferences based on their past loads, their location, their home base, and more. When a new load is available that matches these preferences, the app will notify the driver so they don’t miss out.”

In June, US industry resource, Fleet Owner, reported the online service has been taken up at a slower pace than anticipated because “the trucking industry as a whole” is still resistant to it.

The US-based technology start-up Convoy has jolted the commercial transport industry with ‘e-commerce disruption’ rhetoric, attracting the attention of billionaire investors.

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