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Prime Mover Magazine


UD reveals ambitious growth plans for 2017 and beyond

The Australian launch of the new UD Quon – first shown at the Brisbane Truck Show last month – is expected to mark a major turning point for the ambitious Japanese brand.

According to Mark Stambi, Acting Vice President of UD Trucks, UD will increasingly focus on the heavy-duty segment in the future and start targeting larger transport businesses and new industry segments.

“On the back of a very successful year, we’ve embarked on a journey to explore new market segments in the fleet sector, but also entirely new industries such as waste,” Stambi told CRTNews in Brisbane – pointing out that UD Australia's relationship with Japan was "better than ever" at the moment.

After lifting the brand’s market share from 1.6 per cent at the end of April 2016 to 3.4 per cent in the same month 2017 – all based on the current product line-up – Stambi said the ‘new’ UD will stand for “smart durability” and present itself more confident than ever.

Stambi added he was confident the Quon’s first full re-design in 13 years could bring even more momentum to the up-and-coming brand.

He also revealed the truck will be initially launched in a 4x2 and 6x2 set up– in both cases also as a rigid. “Our sales team is the most enthusiastic it’s ever been after seeing just how much potential the new Quon has. It’s a quantum leap for us,” he said.

The new Quon is expected to be launched in Australia in November 2017.

Image: Mark Stambi (middle) with Pierre Jean Verge Salamon, UD's Senior Vice President International Sales (left) and Nobuhiko Kishi, UD's Senior Vice President of Brand and Product (right). 

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