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Prime Mover Magazine


UD Trucks commits to medium duty market with new Croner

Commercial vehicle manufacturer, UD Trucks, has announced it will release a new medium duty vehicle slated for launch Q1 2020 on the eve of the 2019 Brisbane Truck Show.

Speaking at an event for media, UD Trucks Vice President, Mark Strambi, prefaced the unveiling of the Croner by acknowledging the company was upfront in moving its focus to the bottom end of the heavy duty market but was committed to empowering its customers with offerings that helped them deliver smart logistics solutions to their own clients.

To achieve this it would continue to utilise the best of three worlds as a Japanese truck maker with a very proud heritage of quality and innovation.

The tradition of Japanese brands using a medium duty platform in which to develop a heavy duty offering continues, according to Strambi.

“Right now we have the best product line-up that I think we’ve ever had,” he said.

Over an 18-month period, the Japanese design team worked with Australian engineers to deliver a truck prepared for Australian and New Zealand conditions.

It will offer two model variants in the PK 4x2 and PD 6x2 with a variety of wheel bases and suspension options.

“We’ve been upfront about the fact that our journey is moving from a medium duty market to be more focused on the bottom end of the heavy duty market," said Strambi.

“It’s about products and services being efficient and safer and more productive for our customers That doesn’t mean we can’t use our local engineering to enhance the offer we have. That’s exactly what we’ve done with the trucks we are revealing over the next couple of days." he said.

One of those is the Croner, named after the Greek god of mythological lore for time and uptime and the improvements it has sought to provide in this area is a major factor of the truck.

Strambi acknowledged the strong dealer network in Australia. At current that was represented by 81 service points nationally with another 24 in New Zealand.

In other news, UD Trucks featured in the May 2019 cover story of Prime Mover with Border Express.

UD Trucks has also debuted a new 8-litre Quon, expanding upon the range it launched in 2017.

(Image: UD Trucks Vice President, Mark Strambi.)

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