AusPost prepares for online winter e-commerce frenzy

Online shopping is expected to hit record levels for Australia Post over the following months.

With more than 1.1 million consumers buying online each month compared to just two years ago, Australian e-commerce continues to surge as one in two households are now shopping online each month in 2021.

As life slowly returns to normal and with physical retail almost back to pre-COVID levels, online shopping participation rates remain steady, with a similar number of households buying online regularly now as there were at the height of the COVID-19 lockdown last year according to Ben Franzi Australia Post General Manager Parcel and Express Services.

“e-commerce growth for the 12-months to the end of March topped 56 per cent, and throughout the month over 5.1 million households bought online – a significant increase from the pre-pandemic level,” he said.

“At the same time, our people continue to work incredibly hard to deliver unprecedented volumes of parcels for the community, including the more than 2000 posties who have moved into vans.”

Australian e-commerce online sales initiative Click Frenzy was anticipated to drive up demand with its latest of six scheduled events for the year having launched in May.