After three years away from the company, Phil Reid has returned to CouriersPlease in a senior role.
The announcement made last week will see Reid re-appointed as Chief Operating Officer, a position he held in 2016.
He brings more than 25 years experience in logistics and transportation having started out as a courier and been promoted to National Fleet Manager and National Operations Manager.
His achievements during this time include reducing Lost Time Injuries by 70 per cent through a targeted safety approach and leading the largest franchisee conversion in Australia, with 650 contracted drivers converting to a franchise model.
In 2017 Reid took up a position at StarTrack as National Premium Fleet Manager, helping the transport and logistics company transform its premium service.
In his role as COO at CouriersPlease, Reid will direct operations across every part of the organisation, leading a team of more than 1200 people across the franchisee network and support staff.
An advocate for safety and innovation to enhance processes and efficiency across the workplace, Reid is at present undertaking a transformation project by introducing technological solutions and refinements across the business.
Part of his mandate will be to update CPGo, an application that determines optimal routes for franchisees to take before they commence their run, which will help boost productivity even further and enable CP drivers to conduct more efficient deliveries.
In turn, this is expected to see franchisees deliver more parcel volumes and increase their own revenue, while also ensuring consumers receive their parcels quickly the company said.
Reid will also review the processes of how CP prioritises deliveries and can provide a higher level of service for customers.
In a statement he said he was pleased to return to CouriersPlease (CP) and was looking forward to growing the company which had already increased in size by nearly 50 per cent in 2020.
“A key business focus at the moment is planning for our peak period. Usually, the demand starts in October, but we have had strong sustained growth in volumes since April. Social restrictions and lockdowns have led to a significant uptick in eCommerce sales. We have been successfully adjusting to this new normal of online shopping and are preparing for our busiest peak period yet,” he said.
“CP is a constantly evolving business, and there will be areas we can always improve on. I am working with CP to structure our projects and ensure we are working methodically, as well as making sure there are measures in place for us to work efficiently and successfully. I’m looking forward to implementing some exciting changes and initiatives in the months ahead.”
CouriersPlease CEO Mark McGinley said the team was thrilled to welcome back Reid to the company.
“His experience in aggressive growth strategies will be a great asset to us, particularly as the business has seen substantial growth this year,” he said.
“Our continued focus will be on implementing new technology and improving our automated systems. Phil’s breadth of knowledge and experience will undoubtedly keep this momentum going and help drive further growth for the business. Not only does Phil bring a high level of skill and expertise to the role, but he has been a valued and respected part of the company for many years, and we couldn’t be happier to welcome him back to the fold.”
