Eurocold’s new facility to overthrow rental market

A Eurocold refrigerated truck rental.

Refrigerated truck rental business, Eurocold, is launching a Western Sydney expansion operation this month with plans to rapidly impact the New South Wales market.

The centrepoint of the operation is a 3,500 square metre site which will allow Eurocold to efficiently provide service to the Sydney market with easy access to the Blue Mountains, Central Coast and Hunter Valley/Newcastle.

Eurocold Managing Director, Avraam Solomon, is planning to have 100 trucks on the road from the new facility by December this year and 150 by 30 June 2024.

Trucks will be available to rent or purchase from the opening day, with immediate delivery available.

Noting the changing face of the refrigerated truck market, Eurocold will apply its processes in providing rented trucks on a long-term basis.

The long-term rented trucks will be assembled in Brisbane and will be delivered as brand new machines.

Short-term rentals, also available from day one, will offer customers unlimited kilometres.

Eurocold revealed the Sydney facility will also perform on-site bodywork repairs on all manufacturers of refrigerated truck bodies including fibreglass, welding, hinges and seal repairs.

The new facility will help Eurocold establish a large footprint in Sydney, and will open the opportunity for further growth over the coming years, according to Solomon.

“We have intentions of growing quickly,” he said.

“We can do that by having trucks in the Sydney facility available for purchase and hire from day one.”

According to Solomon, Eurocold has also recruited local experts with deep industry experience, supported by the company’s national team.

“The team there are vastly experienced in their roles; they are local – so we’re committed to supporting Western Sydney – on top of that, the Sydney team has the full support of our national team,” he said.

Solomon will be overseeing much of the operation first hand through personally being on-site during the launch phase.

In March, Eurocold launched Revora – a sister brand that will assemble electric refrigerated trucks in Australia to “take customers on a journey towards zero emissions”.

Eurocold’s Sydney operation will take delivery of the Revora trucks as well as service that growing area of transport operations.

“The industry-leading processes that we’ve put in place over our years of operation allows us to hit the ground running and scale quickly, then with Revora coming online with the electric refrigerated trucks – we really have a broad offering for Sydney and New South Wales,” Solomon said.

“We cannot wait to see the Eurocold brand being more prevalent in the Sydney market and helping operators move towards zero emissions with Revora.”

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