Hino defies odds with record year

Hino Australia has recorded its largest ever volume of new vehicle deliveries including strong sales across the new Hino 300 Series, which was further bolstered by encouraging orders in the Hino 700 8×4 load-share front axle models and hybrid vehicles.

At the end of December Hino had reported a record-breaking 6,278 truck sales resulting in an impressive 18 per cent market share somewhat diminished by the global shortage of semi-conductors according to Sam Suda, Hino Australia President and CEO.

“Despite receiving tremendous support from Hino Motors Ltd. Japan, maintaining continuity of new truck supply during 2021 to meet customer demand has been challenging – a situation that, unfortunately, we expect to continue moving into 2022.

“Customer reaction to the all-new 700 Series has been phenomenal, with orders across our heavy-duty range exceeding pre-launch expectations – we achieved a market share of 4.5 per cent, which was consistent with our 2020 result but restricted by supply issues,” continued Sam Suda.

“In particular, we have taken more customer orders for the FY3036 and FY3048 8×4 load-share front axle models during the past five months than over the past four years.”

In the first complete year of sales since its mid-2020 launch, the 300 Series has been embraced by Hino customers with 3,346 sales, which translated to a 23.3 per cent light-duty segment share, an increase of 0.9 per cent compared to 2020.

An important option for customers in the 300 Series range are the hybrid models, which meet Euro 6 exhaust emission standards.

“2021 was one of our strongest years ever for hybrid with over 50 orders,” he said.

Supply challenges heavily impacted the delivery of 500 Series Standard Cab in the second half of 2021, leaving Hino with 31.4 per cent market share in the medium-duty segment.

“While this is a decrease compared to recent years, we are confident the strong customer order base positions Hino for a strong year in 2022,” Sam Suda said.

Further reinforcing its commitment to its customers, Hino Australia opened a new 9,272m2 state-of-the art purpose-built Parts Distribution Centre (PDC) in mid-2021.

Hino ended 2021 with a record-breaking year-on-year parts sales growth of 12 per cent.

“It’s an exciting time for Hino Australia – with 80 years of global experience in design and innovation, we now provide Australian customers with a complete line-up of next-generation transport solutions coupled with customer-focused support,” concluded Sam Suda.

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