A three year extension to its longest-running national sponsorship was announced today by Hino Australia.
The commercial vehicle manufacturer will partner with the Repco Supercars Championship until 2025 as part of the contract renewal.
Hino credits the sponsorship, which commenced in 2016, as a key contributor to its recent marketplace success by increasing its brand exposure and engagement.
“Over the last five years, Hino has launched new models across our range – the brand exposure generated from Supercars has positioned us perfectly to capitalise on the new products, as demonstrated in recent record-breaking months,” said Sam Suda, Hino Australia President and CEO.
Extending the sponsorship was a natural choice for Hino and its dealers.
“The demographic of Supercars fans on TV and at the track aligns perfectly with our customers,” said Suda.
“There simply was no other option – Supercars provides us with the unique and tantalising combination of a national sponsorship with significant TV and branding opportunities plus its nationwide footprint delivers customers and dealers with unique trackside experiences,” he said.
“We are pleased that Supercars fans will continue to see fan favourite – and Hino Ambassador – Neil Crompton presenting the Hino Hub, with his statistical updates and race day information during the television broadcasts.”
Hino will continue as the Official Light & Medium Duty Truck and Bus Sponsor plus the Official Sponsor of the Supercars Recovery Team for Supercars-promoted events.
Supercars CEO Sean Seamer said the category is extremely proud to have signed a new deal that is a mutually beneficial partnership.
“We’re thrilled Hino has partnered with Supercars through until at least 2025,” he said.
“This commitment to continue the support of our category shows Hino Australia values our current relationship and the benefit it brings both parties,” added Seamer.
“We look forward to working together again over the next three years.”
Supercars will return to racing over the coming weeks with four more yet-to-be announced events before the most iconic motorsport event in Australia, the Repco Bathurst 1000, will run over six days at Mount Panorama as the final event of this year’s Repco Supercars Championship.
The motorsport extravaganza will feature six days of on-track entertainment and racing from Tuesday 30th November through until the ‘Great Race’ on Sunday 5th December.