Hino rues missed opportunities ahead of bright future

Hino Australia is optimistic about 2023 despite a year of “missed opportunities” in 2022.
Expectations are high for the Japanese commercial vehicle maker, buoyed in part by the promising performance of its 300 Series Hybrid Electric model, expansion of its heavy duty 700 Series range and a return to full operations across the 500 Series model range following a lift of the voluntary suspension of sale of its 500 Series Standard Cab.

In a statement issued earlier this week, Hino Australia Vice President of Brand & Franchise Development, Richard Emery, said 2022 will be remembered as a year of missed opportunities for Hino Australia due to a range of circumstances hampering deliveries.

“Despite the impact of a range of restrictions, 2022 was among our best years ever,” he said.

“We hold a strong order bank as we enter 2023 and this should underpin another big year for Hino,” said Emery.

Emery pointed to the excellent year for its 300 Series Hybrid Electric light-duty truck — the fastest growing model for Hino Australia in the last 12 months.

“This is testament to an increasing number of customers in varied applications who are appreciating the fuel savings of up to 20 per cent from Australia’s only Hybrid Electric truck,” he said.

In the first complete year of sales since its mid-2021 launch, the 700 Series was embraced by Hino customers with an almost 30 per cent growth in deliveries in 2022, despite supply restrictions.

“This was an excellent result for the Hino 700 Series, which is the safest Hino truck ever and meets Euro 6 exhaust emission standards,” said Emery.

A busy year ahead awaits Hino in 2023 as it continues as a major sponsor of the Repco Supercars Championship, a relationship which is now in its eighth year.

The Hino National Roadshow will also continue with events planned in Tasmania, Darwin, and various rural and regional locations following its inaugural year down the east coast in 2022.

“We are also thrilled to be returning to the Brisbane Truck Show in May 2023, following a COVID-enforced absence in 2021,” said Emery.

“It will be a great opportunity to showcase our range of trucks, all of which have undergone significant enhancements over the last six years,” he continued.

“In 2023, we will continue to strive for stronger performance, strengthen our network and work with our customers to provide them with both transport and business support solutions to keep their businesses moving,” he concluded.

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