Isuzu moves to future-proof business with new appointment

Commercial vehicle manufacturer, Isuzu Australia Limited (IAL), has announced the appointment of Alex Morris as the brand’s Innovation Manager.  

Coming under IAL’s newly formed Strategy banner, the Innovation department is primarily responsible for procuring information on technological innovations in the automotive world, namely in the CASE (Connected, Autonomous, Shared, Electric) space. 

The department is also charged with the commercialisation of new technologies and business models to support Isuzu’s market-leading position

According to IAL Chief of Strategy, Grant Cooper, Morris brings a wealth of knowledge and experience to this critical area of the business, having spent the better part of a decade as a Management and Automotive Consultant. 

“This appointment is about ensuring that IAL is best placed to capitalise on the emerging trends that will shape the future of road transport in Australia,” said Cooper.

“IAL has been the leader in this market for over three decades, and it’s this type of forward thinking and future proofing that ensures our record remains intact.

With a solid grounding in finance, procurement and management accounting, Morris spent time with global giants KPMG and EY working across the Motor Industry Services and Advisory teams in both Australia and Brazil.

Engaging closely with Original Equipment Manufacturers and dealership clients, he worked to unlock several efficiencies and enhance business performance through the re-structuring of finance and operational processes.

Morris said he was looking forward to exploring and responding to new technologies on behalf of the truck market leader. 

“Given the shifting context of the automotive and commercial vehicle sector, I believe innovation will become increasingly important to future-proofing IAL,” said Morris. 

“I want to make tangible progress in bringing innovative products and solutions that are directly linked to improving the experience of our customers, while also positioning IAL as a more sustainable player in the road transport industry.

“My vision is to ensure a responsible and reliable rollout of new technology, resulting in a growing and upwards trajectory for the company.

In addition, Morris said he was looking forward to understanding the key drivers that have led to Isuzu’s strong customer relationships over the past three decades. 

“I have already noticed how well IAL looks after our customers, dealers and people, in line with the company’s corporate values,” he said. 

“The positive culture and longstanding tenure of some of our team members is a testimony that IAL practices what it preaches.

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