Isuzu Australia Limited (IAL) has extended its naming rights sponsorship of the Melbourne Mustangs in the Australian Ice Hockey League (AIHL) for the 2023 season.
The AIHL is Australia’s premiere hockey league and features a 10-team competition with all mainland states represented.
Isuzu Trucks have supported the Melbourne Mustangs, who play home games at the O’Brien Icehouse in the Docklands, since the 2022 season.
Isuzu Trucks branding is displayed on all team collateral, including jerseys and fan merchandise.
“Isuzu feels very much part of the team and is looking forward to the Mustangs giving it everything out on the ice,” said John Walker, Head of Marketing and Customer Experience for IAL.
“The fast-paced nature of ice hockey makes it a great spectator sport and whether watching the Mustangs at the O’Brien Icehouse, or on the road, you are guaranteed plenty of action,” he said.
“The team plays across the country, so this allows the Isuzu Trucks brand to be seen in a wide range of markets.”
Melbourne Mustangs CEO Joyce Price is looking forward to the season ahead after an 11-0 victory in the home opener at O’Brien Icehouse against the Newcastle Northstars.
“The entire Mustangs group, including our fans, were delighted to see the puck drop and the season get underway,” said Price.
“We feel we have all the right ingredients, including a fantastic naming rights sponsor in Isuzu Trucks to press for a title this year,” she continued.
“Isuzu Trucks is not only a great brand to be associated with, but like the Mustangs, Isuzu embodies the same philosophy of working as a team to achieve its goals.”
On top of the AIHL, Ice Hockey will be in the spotlight in September when National Hockey League teams, the Los Angeles Kings and Phoenix Coyotes, play a two-game pre-season Global Series at Rod Laver Arena.
The Mustangs are back home this coming Sunday from 2pm against the Perth Thunder.
The AIHL regular season plays through to the Finals held 26-27 August at O’Brien Icehouse Docklands.
Isuzu Trucks recently resumed its sponsorship of the Walkinshaw Andretti United (WAU) team for a second year in the Supercars Championship.