Isuzu Ute Australia smashes yearly sales record

Isuzu Ute Australia (IUA) has achieved an all-time record, chalking up 35,735 new vehicle sales in 2021.

Revealed in the Federal Chamber of Automotive Industries (FCAI) Annual Report, the figures show the marque soundly trounced its previous annual record of 27,640 vehicles sold in 2018.

IUA grew its sales by a mammoth 61.6 percent compared with the previous year – a result the company attributes to the successful introduction of the new-generation MU-X seven-seat wagon in August 2021 and the burgeoning popularity of the D-Max ute range.

This resulted in the brand achieving 11th place overall in the Australian market.

“Rounding out the year in 11th overall was quite an accomplishment for our young brand comprising two model ranges – a result only made possible thanks to our loyal customers, who have been patient and understanding as we meet the unprecedented levels of demand,” said IUA Managing Director, Hiroyasu Sato.

“I’d like to take this moment to not only thank them for their patience and understanding, but to apologise to those customers waiting for their vehicle orders, some of whom have waited months for their vehicle. We look forward to welcoming them to the Isuzu family as soon as possible.”

By the end of December 2021, a cumulative total of 230,977 units – 169,607 D-Max Utes and 61,370 MU-X wagons – had been delivered since IUA was founded in 2008.

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