Prime Mover Magazine


Border Express partners with online wine specialist

Cloud-based technology platform, WINEDEPOT, has announced a new partnership with Border Express on a dedicated national freight service for wineries.

The storage, transport and 3PL distribition services of privately owned Border Express will play a roll on a newly established national distribution centre in the Albury-Wodonga area.

Strategically located where a large group of wine-producing regions intersect, the NDC will service the likes of Beechworth, Hilltops, Alpine Valleys, King Valley, Swan Hill and more.

It's anticipated that the site will support next day deliveries to capital cities on the eastern seaboard. 

WINEDEPOT expects to launch the dedicated national freight service next month.

Digital Wines CEO Dean Taylor said he was excited about the partnership.

“What attracted us to Borders Express from the outset was not just the scale and reach of their operation, but also the fact they are a privately owned and operated family business who understand what it takes to build and support a national business,” said Taylor.

“We were fortunate that the Luff family recognised the potential of our vision and were willing to invest in a partnership by providing us access to highly competitive prices which will allow us to build up the storage and logistics volumes required to support our NDC and depot network,” he said.

“They have the fleet, sites, technology, people and passion that I believe is required to support the service level we want to provide our customers. Our partnership with them enhances our proposition and allows us to release even more value for our customers and the broader wine and beverage industry.”

Borders Express Founder Max Luff sees enormous potential for WINEDEPOT’s platform to drive much needed consolidation in what can only be described as a very fragmented and inefficient market.

“Dean’s vision for WINEDEPOT is genuinely exciting," he said.

"The cost of moving a few pallets at a time around the country is expensive and highly erosive on most wineries margins," said Luff.

"Working with him to help create a network that will make that much more affordable for the wine industry is something that we are proud to be part of.”

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