Prime Mover Magazine


CouriersPlease launches Boomerang portal with Forever New

Parcel delivery service, CouriersPlease, has announced the launch of a self-service return from home solution for online shoppers — the first in Australia it claims.

The service reportedly enables consumers to return items more conveniently by allowing them to social distance while offering retailers a competitive advantage.

Clothing and accessories retailer, Forever New, is the first company to join the Boomerang portal.

Customers can return unsuitable online purchases to one of 850 conveniently located drop-off points at its parcel collection network to be picked up by a CouriersPlease driver and returned to the retailer’s warehouse for processing.

The service has since been extended so that shoppers can book their own flat-rate return through the retailer who sends the details direct to the Boomerang service.

Customers nominate a location from which their returns can be picked up by CouriersPlease and a time.

CouriersPlease is currently the only carrier in Australia offering this service.

Prior to the partnership, Forever New customers could process their returns either in-store or by dropping off their parcel at a post office or post box.

In a three-step process to organise a return, customers select their pick up location, enter their order number, contact details and time of pick up, then pay for their returns label (to be printed and attached to the package). The parcel is collected by a CourersPlease driver from a customer’s front door, then sent back to the Forever New warehouse for processing.

CouriersPlease Chief Commercial Officer Paul Roper said he was pleased to launch the return from home solution with Forever New.

“We believe Boomerang will help boost sales for retailers who take up this service, as it provides customers with confidence when shopping online," he said.

"High drop-off rates at the online checkout are not uncommon for e-tailers to see, with customers often concerned about items not fitting and the inconvenience of having to return them," said Roper.

"Boomerang helps overcome this problem by making returns easy, which in turn, provides retailers with an advantage over their competitors. Boomerang’s contactless returns service for consumers is now more relevant in an environment of social distancing.”

Forever New Managing Director Carolyn Mackenzie said CouriersPlease was a service that customers trusted.

"Some customers who haven’t previously shopped online are not used to the returns process. Boomerang makes returns more convenient and allows customers to complete the whole shopping journey from the comfort of their home,” she said.

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