Prime Mover Magazine


CouriersPlease names first Chief Commercial Officer

Parcel delivery specialist, CouriersPlease, has named its first-ever Chief Commercial Officer as part of a restructure in which the company has merged its sales and marketing teams.

Former Victorian State Manager Paul Roper has been appointed to the role with the aim of further aligning the company's outputs to create more cohesion.

CouriersPlease said the newly created role is part of recent structural changes at the business.

With 25 years of experience in logistics and transportation, Roper offers expertise in global business development, sales management and designing efficient supply chain models to maximise customer value.

In his 19 years at DHL Express, Roper has spent 13 years overseas, with postings in New Zealand, Fiji, Malaysia and Singapore – holding various roles including National Sales Manager (New Zealand & Malaysia), General Manager South Pacific as well as Global Multinational Customer Director South Asia.

Roper previously worked as Network Manager of Global Operations at Toll and International General Manager at TNT Express.

At present Roper's team oversees after-hours point-to-point delivery, which is expected to launch before July.

CouriersPlease said it will enable consumers to receive twilight or weekend delivery, allowing retailers to keep trading after their stores have closed for the day.

Roper said he was thrilled to step into the new role to oversee structural changes and enhancements over the coming months.

"I have a keen interest in exploring and investigating digital marketing strategies and understanding how technology can play a role in improving specific commercial areas," he said.

"We will continue to challenge ourselves and the way we can improve and innovate our services and offerings for consumers and businesses. I’m looking forward to delivering many new initiatives in the months ahead,” Roper said.

CouriersPlease CEO Mark McGinley said Roper had a wealth of knowledge from his longstanding career in the industry.

"In the short time Paul has been in this role, we have already seen him deliver strong results – signing off major customers this month and the huge success we are having on our returns solution, Boomerang," he said.

"We’re excited about the future of CP and the strong team we have to execute this.”

As CouriersPlease Chief Commercial Officer, Roper, according to a company statement, will be responsible for supporting revenue generation across all channels within the company as well as supporting key customer acquisition nationally.

The merging of the sales and marketing team as part of the restructure has been initiated to effect a closer relationship with joint accountability for revenue generation.

(Image: Paul Roper).

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