Prime Mover Magazine

Isuzu dealers unite for 2020 strategy

Isuzu Australia hosted more than 140 delegates from its commercial vehicle dealer network in Sydney last week for an annual National Dealer Meeting.

The themes addressed at the meeting included change, challenge, opportunity and innovation. With 22 business department presentations, eight video packages and a key guest speaker, Isuzu Trucks Dealer Principals left the meeting with a 'razor-sharp view' of the manufacturer's brand strategies for 2020.

Andrew Harbison, Isuzu Australia Director and Chief Operating Officer, highlighted key trends and challenges likely to play a pivotal role in the transformation of traditional dealer-customer synergy in light of shifting intersection between customers, OEMs and a rapidly morphing value chain.

Isuzu’s dealer gathering comes days after the launch of its new Innovation department, led by Head of Innovation, Grant Cooper.

Cooper walked the delegation through Isuzu’s plans to tackle the change besetting their industry, foreshadowing an evolution towards a more serviced-based transaction model.

Cooper unpacked Isuzu Australia's Innovation strategy. Data-led insights and the broader theme of connectivity dominated his presentation, along with a forensic and revealing look at the varying approaches to technological development throughout the global truck parc.

Recent strategic alliances between Isuzu Motors Limited (Japan) and the likes of Volvo Group, Honda and Cummins reportedly sparked plenty of discussion in the room. This news was cause for celebration for Cooper, who expressed his supreme confidence in the arrangements and the positive outcomes they are poised to deliver for Isuzu customers in Australia.

Finance Editor and media broadcaster, Ross Greenwood, was a special guest in Sydney and spoke of the importance of curating trust, dependability and shared information between dealer and customer.

Greenwood’s take on the current state of the economy and the transport sector was well received according to Isuzu Australia.

Greenwood said Isuzu Trucks dealers are not simply selling a piece of capital equipment, they are trusted purveyors of business efficiencies and solutions.

John Walker, Isuzu Australia Head of Marketing and Customer Experience, provided delegates a sneak peek at new industry research commissioned by the commercial vehicle manufacturer.

The research, conducted recently, is the largest of its kind ever undertaken in the truck and transport sector, which Isuzu Australia claims is making for some revealing insights into the needs, wants, desires and challenges faced by Australian truck owners and users.

In other news, Isuzu continues reign as truck sales leader in Australia.

(Image: Isuzu Australia Director and Chief Operating Officer, Andrew Harbison.)

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