Prime Mover Magazine


Mercedes-Benz live streams new Actros launch event

The new Mercedes-Benz Actros with MirrorCam technology will launch with a difference — online.

Reportedly the first drive event live streamed in Australia and New Zealand, Mercedes-Benz will, as a response to COVID-19 restrictions, bring the interactive two-hour ride between Melbourne and Daylesford to its customers and anyone with stable internet access on the morning of Saturday 4 July.

With no restrictions on attendee numbers, Mercedes-Benz welcomes media and the wider industry to join the event online.

Mercedes-Benz Trucks Director Andrew Assimo, who will be in the passenger seat for the Actros Live Drive event, is excited about the streamed journey.

“Normally, we would have held a traditional launch event with a huge amount of our customers, but that is just not possible given COVID-19,” he said in a statement.

“Rather than just cancel an event or do something like a simple walk-around of the truck, we decided to head out onto the road and tell our story driving.”

It was a great opportunity, according to Assimo, to show the Actros in its natural habitat, while showcasing what he describes as class-leading technology especially in the areas of driver comfort, safety and fuel efficiency.

“We have found the key features of this new truck really shine when it is out on the road,” he said.

“Talking about it on a stage is great, but being able to show the audience the truck as it works is even better,” said Assimo.

The Live Drive event will be hosted by emcee Shura Taft and Assimo, while a dedicated driver trainer will pilot the Actros.

Viewers are permitted to post questions in real time on the website which the hosts will endeavour to answer.

Recent improvements on the new Actros are expected to stimulate much discussion.

These include the MirrorCam system, Predictive Powertrain Control, the Multimedia Cockpit displays, a further advanced Active Brake Assist 5 safety suite, interior upgrades and the SoloStar restful cabin concept.

The new Actros is the first truck in Australia and New Zealand to feature cameras instead of side mirrors.

It also introduces new features including large digital tablet-like cockpit displays and Predictive Powertrain Control, which uses GPS and topographic data to help the truck save fuel.

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