Prime Mover Magazine

Penske names new boss amid rebrand

The newly named Penske Australia has appointed a new managing director as it consolidates its brand in the local market it announced Wednesday.

Hamish Christie-Johnson was named as the new Managing Director.

He was formerly in charge of Penske Power Systems looking after the Detroit, Allison Transmissions and MTU brands.

“I am excited to lead Penske Australia going forward,” he said in a statement.

“We have an outstanding team of people that are focused on delivering innovative solutions and improved service," Christie-Johnson said.

“I look forward to working with all of our customers and our dealer network to grow their businesses as well as our own.”

Effective 1 March, 2020, the rebranding of operations at an enterprise level now combines the Penske Power Systems aegis and Penske Commercial Vehicles which has serviced customers of Western Star, MAN Truck & Bus and Dennis Eagle commercial vehicles.

“Since Penske first entered the Australian market in 2013 with Penske Commercial Vehicles, and then with Penske Power Systems, our focus has been on serving a broad range of customers,” said Randall Seymore, Penske Transportation Group InternationalPresident.

“The first step in improving our service offering was the appointment in recent years of Penske Power Systems as an authorised dealer of Penske Commercial Vehicles’ Western Star, MAN and Dennis Eagle truck brands across select locations," he said.

“We believe rebranding articulates the breadth of Penske’s capabilities and positions the company for future development.”

The rebranding to Penske Australia follows the rebranding of Penske Power Systems and Penske Commercial Vehicles in New Zealand late last year to Penske New Zealand.

A Penske Australia spokesperson confirmed that Kevin Dennis Penske Commercial Vehicles On-Highway Managing Director would not be continuing at the company.

“Kevin Dennis has moved on from the Penske business and we wish him all the best,” the spokesperson said. 

Penske Australia and Penske New Zealand are the operating divisions of Penske Transportation Group International, the local subsidiary of Penske Automotive Group, a U.S. based company that ranks #136 on the Fortune 500 and is proudly recognised as a member of the Fortune World’s Most Admired Companies.

(Image: New Penske Australia Managing Director Hamish Christie-Johnson).

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