Prime Mover Magazine


PFD Food Services joins forces with Woolworths

Unprecedented demand for home delivery services prompted by consumer social distancing has seen PFD Food Services partner with Woolworths.

The supermarket retailer today announced the temporary fulfillment of orders for its B2B customers will be assigned to PFD Food Services as part of a strategy to ease stock constraints brought about by the surge in demand for online groceries.

"It provides us with access to PFD Foods’ current product range and stock, and their order fulfilment and last mile solutions through our website," Woolworths said in a statement.

Woolworths confirmed that its B2B customers would, under the arrangement, be able to order from the PFD product range, which includes a selected range of bakery, freezer, meat, poultry, seafood and pantry staples.

Brad Banducci Woolworths Group CEO said it was important for the company to assist essential services that are still operating, such as day care centres, schools, disability services and nursing homes.

“By partnering with PFD we can help these businesses to place bulk orders which meet their requirements through our online service," he said.

“This partnership will also ensure we can continue to focus on increasing capacity within our traditional online business at a time when demand has never been higher for home delivery.”

PFD Food Services CEO Kerry Smith said the partnership with Woolworths would provide additional support to their business and ensure the delivery of food and groceries to essential businesses who "continue to operate to support the community during these challenging times."

In other news, Woolworths confirmed this week it would open its first Australian eStore at its Carrum Downs supermarket.

The eStore, which is expected to help keep pace with strong online demand, will house state-of-the-art automated picking technology in a 2,400 square metre facility at the rear of the existing supermarket.

Located in a key growth corridor in southeast Melbourne, the eStore is expected to be completed by midyear.

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