The effects of a global pandemic notwithstanding, South West Isuzu at Picton in Western Australia has seen a boost in demand for sales and service.
Since being awarded the 2019 Isuzu Trucks National Dealer of the Year and 2019 Isuzu Trucks Service Dealer of the Year awards back in February, South West Isuzu Dealer Principal, Darren Sprigg, and his team have been working hard to keep their Western Australian customers on the road and getting the job done.
“I think the number one thing to building a business is having everyone – including staff, management, suppliers and customers – on the same page with common goals,” said Sprigg.
“We have a playbook that everyone lives by here, covering everything from business direction through to documented culture, SWOT (strengths, weaknesses, opportunities, threats) analysis of products and services, and marketing plans, both internal and external.
“Since COVID-19 hit, having everyone working smoothly together is even more important. We’ve been lucky to have a stable team with very little staff turnover.
“We’ve been very careful to put into place best practice hygiene standards and clear safety directions for all during this time. As a result, we’ve still been able to continue our sales and service work and grow the business.”
In spite of the challenges brought on by the ongoing COVID-19 pandemic, South West Isuzu reported that it has retained and even grown its loyal following.
“We were doing a lot of worst-case scenario modelling earlier in the year, and we did see a significant downturn in late March and early April,” said Sprigg. “But by the end of June we had record enquiries coming in from businesses open to the available government stimulus measures. In particular, the increased Instant Asset Write-Off threshold has been an amazing boost for all sorts of businesses."
Acknowledging the dealership enjoyed a strong market share in 2019, Sprigg said resting on past laurels wasn’t on the cards.
“A couple of years ago we really challenged ourselves to significantly increase our market share, and we achieved that – even though our share was already quite strong," he said.
“This year we’ve worked on making sure our stock on hand is in tune with the needs of our customer base here in Western Australia. In fact, our ability to react and respond to customer feedback and demand has been a real strength through this pandemic."
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